• by Aurora Project Group
  • onMarch 31, 2019

McDonald's $300 million tech deal will revolutionize menus

From Leslie Patton and Bloomberg News
McDonald’s, in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push.
The world’s biggest restaurant chain is spending more than $300 million on Dynamic Yield.
With the new technology, McDonald’s restaurants can vary their electronic menu boards’ display depending on factors such as the weather — more coffee on cold days and McFlurries on hot days, for example — and the time of day or regional preferences. The menus also will suggest add-on items to customers.

“This ought to be interesting”
-Ray Dean

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